Technology is taking us back – to our benefit
Today there is a shift. Technology is helping us to once again embrace the values of a time when business was about seeing the individual customer. But it's not the technology in isolation, particular platforms or specialized functionality that's driving the change; what's driving this new wave of relevance is the humanity of the entrepreneurs and business owners who create the products and user experiences that talked at and sold to. people love. Technology is not just taking us forward—it's taking us back. It's giving us back the ability to better understand our customers so that we can be not only useful, but also important to the people we serve. Upstarts like Lyft and Airbnb are stealing a march on their competitors not just because they have information about their customers, but because they are intentionally building organisations that use that information to create better experiences—ones that make people feel good and give them a story to tell.