Make an impression
The greek philosopher Socrates once told his student Theaetetus to imagine the mind as a block of wax "on which we stamp what we perceive or conceive." Whatever is impressed upon the wax, Socrates said, we remember and know, provided the image remains in the wax, but "whatever is obliterated or cannot be impressed, we forget and do not know.". A metaphor so suggestive and widespread that we still say that an experience "made an impression".
"I'm irresistible," I said, putting on my favorite perfume, "I'm a businessman," I said, coming out of my BMW, "I'm a young thug," I said, pouring myself a super strong beer, "I’m irresistible, " I said, putting on my Levi's pair of jeans.