Do we need better marketing ?
We don’t need better marketing. We need better products, made by trustworthy companies, led by brave leaders, who can look us in the eye and say, hand on heart, ‘This really will make your life better because we put you first.’
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.