Business plan are marketing tools
A lot of the decision-making is very emotional. There's no formula that identifies good business plans versus bad business plans. So I think it's not really a fair question to ask "Did you execute on your business plan?" because every business plan is just a wild guess, right? You could easily add a couple of zeros everywhere and sell the same thing to people. Instead of 10 percent market growth you make 20 percent market growth, and suddenly you make $200 million more in the fifth year, but so what? They're marketing tools.