The importance of a good name
Choosing a good brand name helps. A consumer panel was shown the pictures of two beautiful women and asked who was more beautiful. The vote split 50–50. Then the experimenter named one woman Jennifer and the other Bertha. The woman named Jennifer systematically received 80 percent of the votes.
"I'm irresistible," I said, putting on my favorite perfume, "I'm a businessman," I said, coming out of my BMW, "I'm a young thug," I said, pouring myself a super strong beer, "I’m irresistible, " I said, putting on my Levi's pair of jeans.