Rethinking traditional marketing role
The traditional marketer’s job (…) is to get the leads —to bring in potential customers. It’s someone else’s job to figure out what to do with them. But does that really make sense anymore?
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.