Predictable sales formula
Not only is an acquirer going to want to know how big your business could become,” Ted continued, “they will also want to know that you have a predictable sales formula that allows you to estimate how many sales you can make. For example, you started with forty—four leads, and after two weeks you made two sales. That’s one logo for each week you were selling. If the average salesperson has fifty productive weeks per year, each salesperson you hire should be able to sell ?fty logos. From there we can project out various scenarios. For example, if you want to achieve $1 million in revenue next year, then you need two salespeople. If you think you can handle $2 million in revenue, or design two hundred logos, then you need four salespeople.