Do partnerships; what Google did with partnerships was phenomenal- giving the search away to other companies to help them make their so-called portals. But in the end, Google got the customer because they got the branding.
The real profits flow not to the people who fill the platforms where audiences congregate and communicate—the content creators—but to those who own them.
Entrepreneur, VC & philanthropist,
Zero to One
Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.