Why big companies struggle to innovate?
Established brands like Sony, Canon and JVC were better placed than Nick Woodman to bring a point-of-view action camera to market. Why they didn’t do it early on, nobody really knows. There are theories. The wheels from concept to market move slowly in a big business with a reputation to protect, revenues to maintain and shareholders to answer to. This inability (or reluctance) to shift gears and act more quickly makes larger companies with hierarchical management structures risk-averse and sometimes less responsive to the desires of the market—real people who are experiencing life in new and very different ways as each year passes.