Do write a press release
(...) writing the press release for a product as the initial expression of the product idea. The concept is that before you’ve made a sketch, written a line of code, or created specs, you go through this thinking and writing exercise to clarify your idea, step outside of the tiny details, and think about how your product could be described in a compelling way to a person who has never heard of it before. (…) These basic facts in the release are essentially the who, what, where, when, why, and how components of the product’s story: - Who is the product for, and who has designed it? - What does the product do, and what is it called? - Where will it be used, and where can someone get it to use it himself? - When should it be used, and when will it be available? - Why is it notable, and why does it matter to its intended audience? - How does it fulfill a need, or how does it solve a problem? (…) These are essential components to articulate as you make trade—offs and choices that will realize an end result: Does the design serve the “who”? Is the audience prepared to understand the “why” and be familiar with the “what”?